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How to analyze the results of an online survey?
How to analyze the results of an online survey?
Piotr Sadowski avatar
Written by Piotr Sadowski
Updated over a week ago

Congratulations! You already collected 5 results. We hope there will be many more soon. In the meantime, check how our results analysis possibilities can help you in your daily work.


Find out everyone’s responses. It is worth exploring the analysis and seeing how certain groups of respondents answered the survey questions. What responses were given by dissatisfied customers, and what were the responses of satisfied customers, how do HR Department employees assess your activities when compared to the Marketing Department, what was the feedback this week when compared to the last week. A great example is filtering the results of an open-ended question. This will help you find out quickly which feedback is from people who are happy or dissatisfied. The filtering feature is available with a single click on the „Quick filter” button that appears after you move the mouse over the response, according to which you want to filter.

Once you have mastered the basic filters, you can try to create filters composed of several conditions. Then, you can segment the results of your survey even more and you can find out the reasons for low ratings from dissatisfied customers who buy high volumes from you and are served by representatives from the Masovian Province, for example.

Cross tables

Filtering one question by another. For example: age and gender. The
intersection of these questions will show how many women in specific age groups completed your questionnaire. By crossing Gender with the satisfaction question, you will see who is happier: women or men.
In the cross table, the results are presented as a percentage as well as the number of fillings from a specific group. Decide for yourself whether you prefer to see the results in a table or a chart.

Remember that you can filter the results presented in the cross table through the previously created filter. Then, it is possible to analyse the results in three dimensions! Example: The intersection of the gender and age question filtered by province. The table will show how many women/men in specific age groups (only from the Mazowieckie Province) filled out your questionnaire.


Create a ranking of departments, provinces, anything that is rated by means of NPS or a rating question. This will make it possible for you to learn who is best assessed and which activities should be promoted, and where satisfaction is the worst, and where you need to implement corrective measures. Such a ranking can unleash the spirit of competition in your teams, thanks to which people or teams included in the ranking can achieve better results.

The rankings can also be filtered, so you can create rankings of people in different provinces or branches and present them only to a limited extent. The ranking without the applied filter will become a national ranking, while the province ranking will be a local ranking.


This is the favourite place of many of our customers, because it shows how the effects of their corrective and optimization measures contribute to an increase in the observed indicators over time. The trend shows how the result of the question is changing in subsequent weeks or months. It is worth knowing what happened during the analysed period to see which of the activities or external factors influenced the feedback. Become a hero in your company and show how the efforts of the organization change the results of customer, employee and job applicant satisfaction. The boss will be delighted 😉


Aggregate results are not a report yet. A report is a variety of analyses, such as cross tables, trends, rankings, and properly filtered summary results, arranged into a coherent story called 'report'. You can divide the report into chapters, and each chapter or analytical module can be described using a description block. Such a descriptive block is actually your interpretation of the results, or instructions for the recipient on how to read them.

By creating a clear and well-described online dashboard (i.e. a live report) and sharing it with your colleagues, you can promote listening to the opinions of the customer or employee. Thanks to this, your team will be able to make better decisions and, most importantly, will not bother you every time when in need of data. A good report is an investment that works for you, while you can take care of implementing project initiatives.

Cyclical reports

Do you plan a continuous study? Do you manage the world from the level of you email box? Perhaps your friends are not fans of subsequent tabs with online reports in the browser? There is a way to deal with this. Configure cyclical reports for yourself and others. You only have to prepare it once and the email with results will be delivered to your email box exactly when you need it, i.e. the day before the presentation of the results to the CEO, for instance.

One cyclical report can be sent to many people at the same time in different formats. Using the filter option, you can configure mailing to the appropriate stakeholders and, for example, notify the logistics department about feedback on their work, and the product department about comments related to a product.


Do you want to know immediately that someone filled out the questionnaire, e.g. someone was very dissatisfied or expressed an unpopular option? Maybe this is when immediate reaction is necessary? Startquestion can notify you about such situations. Send yourself an email with what the respondent filled out in the survey. The email can contain information about the respondent that you have imported along with the email database, as well as answers to all questions. With such a set of data, you can take appropriate action right away. And if you are not the only stakeholder, you can send alerts to many people at the same time. Then you not only carry the torch of education, but also increase the chances of quick action and that the matter will be taken care of by the most appropriate person.

Tagging responses

You have a lot of open-ended answers and you would like to find out what your customers are talking about in a quantitative way. This tool will help you tag (categorize) all sheets and find out what your customers and employees are talking about. Before you start tagging open answers (verbatim responses), create a so-called code key based on which you will assign comments to the appropriate tags. Examples of tags are as follows: product, price, service, salary, conditions, etc.

Tagging can be done from the keyboard level, thanks to which categorization is very
efficient, even more efficient than categorization in Excel 🙂

After tagging verbatim responses correctly, you will gain access to additional analytical modules. They will help you learn (quantitatively) what your respondents are saying in the comments. Do customers say more about the price or service? Do employees say more about the salary or working conditions? All this without having to make politics about which respondent’s comment is more important.


When tagging responses, you can also mark the sentiment of statements for each tag. For example, a comment might have a negative tag for the Price and a positive tag for Support. Thanks to such tagging of results, you will learn what your customers and employees are talking about, but also HOW they are talking about it. You can find out, for example, that they talk about customer service with a positive emotional tone, and about the price of your service with a negative emotional tone. Then you know that you need to work either on promotions or on justifying your price.

You can also filter such analyses. If dissatisfied customers are negative about the price of your service, it may be worth lowering it. If satisfied customers provide negative feedback in relation to the price, there is no need to lower the price, because at the end of the day the customer is satisfied. It’s just like the situation with customers of a certain brand with an apple in the logo;)

Single Responses

Sometimes you want to see how a specific person completed a
questionnaire, because this is the only way that you will be able to know the respondent’s point of view and see their perspective. This is useful when, for example, a comment (open answer) in one question relates to other answers.

The view of a single responses also allows you to change the entered data (e.g. because of typos that you do not want to have in the report) or complete the data, because the respondent did not have the opportunity to answer the question you added after completing the survey.

You can also export a single sheet to Word or PDF file. All these features can be accessed from one tab called „Responses”.

Export of results

You can download the results of your survey to your computer for further analysis, e.g. as an Excel or SPSS file, as a batch for dedicated reports for the management board, or simply for archiving purposes. Regardless of your needs, you will surely find the right format that will suit you best. Remember to export your results before your account expires, as GDPR requires us to delete the results collected in your surveys and tests one month after your subscription ends.

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