The Startquestion platform is a solution not only for creating online questionnaires, but primarily for advanced analysis of the studies' results. Another feature which allows you to create even more accurate and tailored analyses for a given study is the trends. They allow the presentation of the study's results from three types of questions: NPS, assessment questions, and a single-choice matrix, in three time dimensions: weekly, monthly and quarterly.
How to create trends?
1. In the selected survey on the Startquestion user account, enter the Results tab and then the Trends tab.
2. To create a new trend, click on the "Create a new trend" button. You can also choose one of the existing trends - if we have previously created one for a given survey.
3. When creating a new trend, you should give it a name and decide on such parameters: the dimension (weekly, monthly or quarterly) and the question which will be used for the rating. You can also choose a tag instead of a question.
4. By clicking: Create a trend, when choosing the NPS question, we generate a table and a graph containing a list of critics, neutral answers and promoters. Each column of the table (critics, neutral, NPS score, number of fillings) can be sorted freely, using the arrows next to the column's name.
In the example above, you can see the trend on a weekly basis. As new results flow in over time, new columns will appear in the chart to complement the list.
The trend can also be created on the basis of assessment questions and single-choice matrix questions.
When trends contain only one row, the columns will contain the following indicators: the percentage of the highest grade, the two highest grades, the lowest grade and the two lowest grades, the average of the responses, and the number of fillings. However, if we are dealing with a larger number of rows, the columns of the table present the next ones, and in each cell only the average grade is presented.
Additionally, as can be seen above, when creating a trend based on an assessment or matrix question, the data will be presented in the form of a line chart, which for one row on the X axis shows the individual values of the trend dimension, and on the Y axis the average of the answers in the question. When there are more rows, the data will also be presented as a line chart, containing charts for all of the analysed rows. By clicking on the legend, we can hide and show the selected charts for the sake of clarity of the analysis.
What is worth knowing:
· You can only create a trend if your survey includes a Net Promoter Score question, such as the Score or Single Choice Matrix!
· Trends are useful for everyone who wants to track the change of the index over time - to know the cause of the sharp drops or to be able to predict the customer's behavior in the future.
· You can add a created trend to the report - both new and already existing.
· The trend dimension can be changed at any time (week to quarter, etc.). The user can do it from the editing panel
· For trends with multiple lines, please note that a maximum of 5 lines can be analysed.