For several years, Google has been inspiring further changes aimed at increasing the safety of the Internet users. In January 2017, Google introduced an update to Chrome which will mark sites that do not have HTTPS as "unsafe", discouraging customers from leaving their data in domains which do not have an SSL certificate.
On their own blog the search engine tycoon announced that over 50% of the websites currently displayed by the Chrome browser are marked with the HTTPS protocol, which provides an encrypted connection between the web user and the company's domain. Google's goal is to increase encrypted traffic on the Internet, so the users can expect more changes.
From January 2017, the changes apply to pages containing forms which allow you to log in or provide the credit card data. Chrome already warns the Internet users as shown in the image below.
Those are not the only changes. In the article on the Google Security Blog, we can read about the next versions of the browser, which will ultimately implement marking all websites viewed in an incognito mode as dangerous (which signals a greater concern for privacy on the part of the user), and finally marking all websites with the HTTP in this way.
Of course, the biggest concerns about online security arise when dealing with online transactions. On their blog Home.pl, citing a study conducted by Symantec, reports that 78% of the online shoppers feel safer when they see "https://" in the browser bar before the domain name when shopping online. However, already at the stage of entering the home page, 43% of users pay attention to this detail in the decision to continue browsing the company's offer. The growing awareness of the Internet users may also transfare into collecting results in surveys. Are we ready for this?
The surveys in the domain of startquestion.com or the company's domain?
One of the functions available to the users of the Startquestion platform is placing the survey in your own corporate domain (if you want to use this function contact our consultant). This increases the confidence of the respondents in the survey, aware Internet users, ensuring that their personal data is safe. A survey embedded in such a way will not arise suspicion, for example, of an attempted phishing (obtaining data by impersonating a company) or concerns about the processing of the data by a third party contrary to the recommendations of the General Inspector for Personal Data Protection. We recommend this solution, together with the white label, especially in consumer surveys. In the experience of our clients, this has a positive effect on the response rate for the conducted study.
The surveys created on the Startquestion platform and placed in the startquestion.com domain are secured with an SSL certificate in the TLS 1.2 version, so they are visible with the HTTPS prefix and marked as safe (picture below). In order to cover your own corporate subdomain with the same security, it is required to install the certificate purchased for the subdomain on Startquestion's servers - activation and maintenance of such a service.
If you want to introduce the highest security standard for surveys in your domain right now and get the best study results thanks to the HTTPS protocol:
a) Contact IT and have the appropriate SSL certificate purchased for the subdomain on which your study or survey is hosted.
b) Email us at firstname.lastname@example.org and report the need to install a secure certificate.